Service and process design
A clear service architecture bringing education, consulting and application journeys together.
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Project 02 · US market · Education and consulting
ACA
One growth platform for the customer experience and the daily operation behind it.
Service Design · Digital Platform · Operations · Growth
Context and need
Making the education and consulting offer clear, manageable and ready to grow.
American Coffee Academy needed a clearer customer experience for a portfolio of education and consulting services serving different goals in the US market.
The requirement went beyond a new website. Users needed to find the right program while applications and the operation behind them could be managed through one system.
The system
We designed the visible experience together with the operation behind it.
From service architecture and user journeys to content and administration, every layer was developed as part of the same operating model.
User-friendly website
A coherent digital experience guiding visitors toward the program that fits their needs.
Operations admin panel
Custom management infrastructure for content, applications and operational processes.
Operations management
Trackable workflows from the first customer interaction through service delivery.
Growth strategy
A growth plan aligning content, conversion and channel decisions around shared goals.
Project scope
- Service architecture and process design
- UX/UI design
- Corporate website
- Custom admin panel
- Operations management infrastructure
- Growth strategy
Services used in the project
- Digital product
- Web development
- Operations design
- Content systems
- Growth
Transformation impact
More than a website: a living education and operations platform.
The simple customer journey was supported by manageable application and service workflows for the internal team.
The brand gained a system where digital visibility, growth decisions and daily operations could continue to develop from the same foundation.
Your project
Let’s build the next transformation together.
In the first conversation, we will clarify the need, the current system and the most useful place to begin.
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